Entrepreneurship is generally defined as the “potential and eagerness to develop, establish, and accomplish a business venture and, along with it, its associated uncertainties, for the prime objective of earning a profit.” Economics has a different way to explain it, pointing to it as the “process of exploring new ways of connecting re

sources, such as land, labor, and many natural resources, and capital, to gain a profit.” In today’s context, when one is about to join in business, he or she is said to be exercising entrepreneurship and, as a consequence, comes to be perceived as the entrepreneur.

Real entrepreneurs are  defined as possessing a “mix of creativity and insanity.” They are inventive in the sense that they have precise visions of what they require in the future, and they can accomplish what they have envisioned, but they are also somewhat ridiculous, in the sense that they are ready to take risks and face difficulties. Even when others are going in one direction, they are keen to go against the tide, obstinately taking another route, in the hope that, by following that route, they can obtain that vision.

Devdutt Pattanaik on a very Indian approach to Management digs more rooted in what innovation entails.

Ways to Boost Your Entrepreneurial Creativity

Step Away from the Screen

Most of Sometimes, the most useful thing you can do to invigorate your brain is to step away from your computer, tablet, or phone and brainstorm on a whiteboard. As Jeff Bezos, CEO of Amazon quotes:

“Because, you know, resilience – if you think of it in terms of the Gold Rush, then you’d be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn’t a last nugget. Every new thing creates two new questions and two new opportunities.”


Work Backwards

Set a long term goal, then design a plan for how to accomplish it. When it comes to working puzzles and keeping your creative spark bright, working backward can give a more different and often more ingenious solution. As Jones says:

“Don’t worry about the ‘how.’ Focus on the ‘what.’ Your road map will unfold itself.”


Meet with Groups of Creative Thinkers

Encircling yourself with other creative thinkers is an excellent way to get your brain in the fast lane. As Oprah Winfrey says

 “Don’t worry about being successful but work toward being significant and the success will naturally follow.”


Take Constructive Criticism

Question someone who doesn’t work for you for advice and guidance to get the most accurate answers. And be sure to view them the next time you sit down for a brainstorming session. Being able to get feedback from someone who isn’t trying to fluff up your ego is crucial. Accept that feedback to refine yourself and your business. It’s a vital step in supporting your entrepreneurial creativity.

Take a Bird’s Eye View

Take some steps back and try to see things from a distinct perspective. Being able to separate yourself from the pressure of troubling circumstances means being able to reach more active and more inventive solutions. As Theodore Roosevelt writes:

 “The credit belongs to the man who is actually in the arena, whose face is marred with dust and sweat, who strives valiantly, who errs and may fall again and again because there is no effort without error or shortcoming.”


Being ruthless in reaching and reaching your goals means you’ll be more ready to try different and innovative ways. Never stop coming up with fresh ideas, even when inspiration appears to dodge you. 

Break Down Your Puzzles

Take a puzzle or situation and break it down into smaller, more controllable pieces. Then, down the line, you can manage and repair these pieces to come up with new answers and ideas.

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